September News Letter

September 2010

Are we alone in finding an increase in the use of text and email for important messages is counter productive?  

This week we have suffered a major embarrassment when a nurse who prefers using email agreed to work, we responded by email giving instructions, the person then changed her mind and advised by email she could not work. Unfortunately despite being received many times this particular email went into the spam box. Result - the first we hear is no nurse attending a booking. We end up with egg all over our reputation. 

Whoever reads this take to heart that if an email is important and you are using outlook express or similar one can ensure that the recipient has read the message by requesting a " Request read receipt" In compose message sector use "Tools" and from the drop down hit "Request read receipt" then when the email is opened the recipient is requested to confirm receipt 

It is also far from certain that a text message will be delivered within seconds of transmission. Many times a message can take an hour or two and on odd occasions twelve hours or more. Usually Murphy’s Law prevails in these cases and yet again an important message arrives too late to be acted upon. 

Why do people prefer to text or mail? In our statistics the majority of text messages are from someone pulling out of an assignment. It is much easier to text than to ring up and discuss the problem face to face. Unfortunately we are also detecting an increase in screening telephone calls by recognizing the number and our return call to discuss a problem is being ignored. 

Yes, text in particular does have its place especially during the day. One can read a text unobtrusively during a break in work and answer when convenient. But please if a message is important – phone! Only this way can you be assured your message has got through. 

We would be interested to receive your thoughts. Why not email us with your views and these will be posted anonymously in the coming months. 

We are pleased to announce our association with Dentists Compare

Dentists Compare is a new company providing a niche comparison directory service generating new business and providing a dental practice with a greater online presence. Molaris Dental Personnel is very pleased to give its support to Dentists Compare and to this end has negotiated a discount with Dentists Compare for any assignment they undertake on your behalf.

Market research has indicated that with increasing dependency on the internet, consumers have become naturally disposed towards comparison. Dentists Compare aims to capitalise on the development of this mind-set and has partnered with Molaris Dental Personnel to help spread the message that the future of dental marketing is on-line. Dentists Compare is part of a larger organisation called Compare-Marketing who have already been successful in the marketplace with www.lawyerscompare.com.

What makes Compare-Marketing’s sites unique is their Admin Zone. Practices that sign up to the website are provided with a user name and password which provides detailed analytical information about their listing. This ‘back end’ provides total transparency on investment with real-time information about the number of times a profile has been viewed and the category of dentistry they have been searched by. They also offer each practice an 0843 telephone number (calls charged at local rate) which redirects to the practice landline: the reason for this is it allows them to track the number of calls received through the site. These are just some of the unique features the service offers.

Take a look at www.dentistscompare.com to see how their online marketing strategy can benefit your practice. Please, don’t hesitate to call on 0207 940 4133 and talk to an account manager and if you mention the name Molaris Dental Personnel when you speak to them they will give you a discount on any listing you decide to accept.